Sharon Baden joined Pison to lead corporate communications, marketing and visual presence as Chief Brand Officer for all business segments. An intense, passionate, problem-solver, and design communications pro, she immerses into a projects’ complex components to interpret the overall vision. Sharon ideates and executes a brand presence that informs and connects audiences on multiple layers. She’s a renaissance of prolific talents, corporate skills, and creative invention.
Sharon brings a distinguished entrepreneurial career as a creative corporate lead, providing expertise to Fortune 500 companies and nonprofits. For almost three decades she’s run the gamut of dynamic forces while directing a bespoke consultancy, Bäden Design USA. “I love the avant-garde, seeing all perspectives, then developing thoughtful and smart materials that will represent our corporate culture and brand; it’s about building a whole business process that’s fluid and enjoyable.”
Her portfolio includes: Baker & Hostetler, DWR Furniture, J.M. Smucker, La-Z-Boy Contract, Libbey, MTD Products, Owens Corning, Ventra Financial, and Walden, plus extensive contracts with nonprofit institutes viz. Case Engineering, Cleveland Clinic, Cleveland Museum of Art, Playhouse Square, Rainbow Babies, UC Berkeley School of Business, and other private clientele projects internationally. Honors include a Champion Imagination Award, Women in Communications Crystal Awards, Crain’s, Graphis, and two Patents granted from the USPTO.
Sharon holds a JD from Cleveland-Marshall College of Law with focus on IP and Global Business, and a BFA in Design Communications from Kent State with studies in Italy, Germany and Switzerland. Her eclectic nature stems from farm-roots mixed with urban-cultivation, and is fueled by a zeal for modern style, beautifully crafted books, and a daily doppio espresso.